Headquartered in London, England, British Airways is the flag carrier airline of the United Kingdom.
On September 1st, 1972, The British Airways Group was established. This was followed in March 1974 with the dissolving of BOAC and BEA, and the formation of British Airways.
When the airline was first launched, it did so with a wordmark that showed ‘British’ in title case, and ‘airways’ in lower case. It wasn’t a good look. The stacked version in particular was more befitting of a budget airline, and the removal of the dot above the ‘i’ in airways added to the low quality feel.
The 1982 logo was a huge step in the right direction, identifying the airline as a much more premium brand than before.
Designed by Newell & Sorell, 1997 (since merged with Interbrand).
“The BA ribbon is a distant echo of the Speedbird symbol first used by Imperial Airways in 1932 and then by BOAC.”