British Airways Concorde poster, 1980s, credit
British Airways logo from 1973-1982
When the airline was first launched, it did so with a wordmark that showed ‘British’ in title case, and ‘airways’ in lower case. It wasn’t a good look. The stacked version in particular was more befitting of a budget airline, and the removal of the dot above the ‘i’ in airways added to the low quality feel.
British Airways livery in 1979
British Airways logo from 1982-1997
The 1982 logo was a huge step in the right direction, identifying the airline as a much more premium brand than before.
Concorde and (likely) Queen Elizabeth 2, 1985, credit
British Airways logo from 1997-present
Designed by Newell & Sorell, 1997 (since merged with Interbrand).
“The BA ribbon is a distant echo of the Speedbird symbol first used by Imperial Airways in 1932 and then by BOAC.”
Quoted from Logo, by Michael Evamy.
British Airways guidelines