British Rail identityLaunch poster for the British Rail corporate identity as seen in 1965

“The company name was shortened to British Rail and Gerry Barney of the Design Research Unit conceived the famous ‘double-arrow’, a remarkably robust and memorable icon that has far outlasted British Rail itself and continues to be used on traffic signs throughout the United Kingdom as the symbol for the national rail network and more specifically railway stations on that network.”

Quoted from Nick Job‘s fascinating website devoted to the double-arrow. Just look at the amount of detail in the manual section. Brilliant. Right down to the uniforms to be worn by the British Rail Catering Refreshment Room Staff.

British Rail symbol

Related:
D&AD 50: 1966, British Rail, on CR Blog
Another British classic, British Steel, on LDL

Via Iancu Barbărasă.

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January 4, 2012

Comments

Always loved this logo – generally – but what always bugged me about it was that the lines forming the middle diagonal are parallel, but the ones for the outer diagonals aren’t, and are more fluted – which for me means each arrow (ie the full form pointing right, and the one pointing left) isn’t symmetrical.

Or is it just me?

A lovely strong identity. The fluted diagonals work beautifully to compensate for the visual weight and unbalance that would otherwise be caused.

I think it was the 1970s when the logo was referred to as the “arrows of indecision” by critics of British Rail.

Once while waiting for a train at Kings Cross,I spotted a BR railroad worker sporting a Brit Rail logo pin on his lapel. After I admired it, he gave it to me; I still have after 30 years!

It’s Rail Alphabet, not quite the same as Helvetica, but similar. Developed from the Transport typeface by Jock Kinneir and Margaret Calvert.

Yeah gosh, what was a transport system thinking using a clear, legible and instantly recognizable typeface?

I hate to throw a spanner in the rails, but Gerry Barney did not design this logo. He has been credited with it for years when actually it was originally thought up by a Mr Thomas William Edgar Roche who worked for UK immigration and was a devout railways enthusiast and author of numerous books – many about the railways of the United Kingdom. He was asked by the then head of the soon to be formed British Railways if he had any ideas for a new logo as they would need one for the new company. Mr Barney may have possibly refined the detail, but the original concept of two rails with arrows pointing in opposite directions was that of Mr Roche.

Good spot Simon.

I actually prefer the dutch railways logo, feels more elegant, and with nicer white space.

Both great though.

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