Carlsberg logo translations

Translated name marks (above).

From top to bottom
Danish, Arabic, Hebrew, Chinese, Thai, Korean, and Russian.

Update (thanks Jami, T):
Danish, Hebrew, Arabic, Chinese, Korean, Thai, and Russian.

Carlsberg, Denmark.

Thorvald Bindesbøll, 1904 and 1987.

Carlsberg label 1904

Thorvald Bindesbøll’s original Carlsberg label (above), designed 1904.

Translated logos scanned from Marks of Excellence.

Somewhat related are these honest logos.

Update: 18 November 2011
@issue published an addition with these Coca-Cola logo translations.

# #

November 14, 2011


Yeah, it’s actually (from top to bottom):

Danish/English – Hebrew – Arabic – Chinese – Korean – Thai – Russian

It’s interesting how some are backwards, do people from these countries read backwards too? I know some read top to bottom. I really like the Korean one because it’s so different, but the thing I love most about all of them is the style of the C, they mostly try to keep the shape of this along with the swish and little emblem above the R.


Yes. These languages do read right to left. Arabic books look weird to someone used to reading left-right: it’s like the spine has been flipped. Semetic languages, like Hebrew and Arabic also don’t write their vowels the same way. In Arabic, only the long (stressed) vowels are written; the short vowels are understood through grammatical context. So the Arabic version above consists only of the letters: KARLSBRJ

These are the letters/sounds that best match between Arabic & English, though the Egyptians pronounce the “J” character as “G” as in “goat”, whereas most other Arabic dialects pronounce it “J” as in “juice”. There is no “C” in Arabic, but since we use our “C” as both a “K” and an “S”, I don’t really see why we have a “C”, anyway.

I second that thought. This is definitely something for companies to keep in mind as the world gets smaller. The way that branding elements may have to be translated in the countries that they do business in needs to be a consideration when designing or re-designing their logos.

I don’t understand why the Hebrew and Russian versions have negative intersectons between some letters. It’s not consistent with the original logo!

The Arabic logo could have a better C (or K)… and I don’t mind if the swish in both Arabic and Hebrew was in the same original directon as in English (this has nothing to do with the right-to-left reading direction).

Share a thought