Founded by Spaniard Enric Bernat in 1958, Chupa Chups is currently owned by Italian multinational Perfetti Van Melle (the corporation owns other well-known brands such as Mentos, Smint, and Fruitella). The Chupa Chups brand name comes from the Spanish verb chupar, meaning “to suck.”

“I saw sweets didn’t suit their main consumers, children. They got their hands sticky and ran into trouble with their parents. So I stuck a sweet on a stick.”
— Enric Bernat

Quoted from Enric’s obituary on The Guardian website.

Chupa Chups logo evolutionChupa Chups logos from

“In 1969, Dali was approached to design a new logo, and the result became as instantly recognisable as his melting clocks. Dali incorporated the Chupa Chups name into a brightly coloured daisy shape. Always keenly aware of branding, Dali suggested that the logo be placed on top of the lolly instead of the side so that it could always be seen intact.”

Quoted from BBC’s Modern Masters: Dali, Chupa Chups logo (link removed, no longer live, unfortunately).

Chupa Chups logo by DaliDesigned by Salvador Dali in 1969.

Chupa Chups logoCurrent logo, revised in 1988.

Chupa Chups lollipopsPhoto via jkr.

Enric Bernat is survived by his wife and five children, including Xavier, the president of Chupa Chups.

Chupa Chups history.

# # #

June 18, 2013


I am glad they kept the same style typography for their logo / wordmark. It still has that old school / nostalgic feel… which is great for the candy market. I don’t eat a lot of candy now that I am 34, but occasionally having a Jolly Rancher or Now and Later always brings me back to my youth.

Share a thought