CNN signage photo courtesy of Rob Tornoe.
Toni Dwyer of Communication Trends, Inc, and the ad firm that worked with CNN before the news channel got off the ground in 1980, said:
“In the eleventh hour, it occurred to someone that they needed a logo. We had about 24 or 48 hours to turn around and present a design.”
— Toni Dwyer
“They gave us four or five different looks, and one sort of stood out, a cable running through the letters C-N-N.”
— Terry McGuirk
Thirty years later, that logo designed in less than 48 hours is still on the screen, although it’s been slightly changed and sometimes animated.
Here’s the CNN “bug” as shown on-screen (on YouTube).