Presented here are pages from the 1982 DC Comics style guide. These images were used for marketing and licensing while also serving as reference material for other artists.
Comic fan or not, I thought you might like a look at this piece of illustrative history.
If you’re a Batman fan, you’ll find an evolution of the Batman logo in the archives.
Tell you what, Plastic Man had quite the strut. Here’s a little background info from the DC Comics website.
“Pop culture’s silliest superhero, Plastic Man is as much a humor icon as a heroic one. During a heist gone wrong, petty crook Patrick “Eel” O’Brian was doused in chemicals, allowing him to stretch his body into any shape he desires. Nursed back to health by altruistic monks, he was inspired to embrace life’s brighter side.”
Somewhat related, from the archives, is this collection of brand identity style guides (various brands from around the world).