A recent post on Stuart Watson’s Visual Shizzle caught my eye. De-clutter.
“Lots of brands have the authority to de-clutter their logos, not just Apple and Nike. Maybe it’s time they were braver?”
Image via Stuart Watson.
The ones below are accompanied by the respective brand names on their websites. Perhaps they’ll move to ditch the name online (as Apple and Nike have).
I suppose it’s an easier decision if, after removing the type, you’re still left with an image depicting the brand name.
There’s a good post on Stuart’s blog about container branding. Worth a read.
A few credits via Logo and Symbol:
Mitsubishi, by Yataro Iwasaki, 1870.
Chase, by Tom Geismar, 1961.
Penguin, by Edward Young, 1935, modified by Jan Tschichold, 1946, Pentagram, 2003.
Citroën, by André Citroën, 1903, redesigned by Landor, 2009.
Mercedes-Benz, 1909, modified 1916, 1937.
WWF, by Sir Peter Scott, 1961, modified by Landor, 1986.