“The double-V ligature, is based on the guillemet or angled quotes. In typography this glyph is traditionally used to indicate direction and motion. Marked onto streets across the world, this double arrow symbolizes the shared use bicyclists and motorists have of roads.”
“…we found Pantone 298c to be the perfect color to provide a visual connection to the flag while greatly increasing cyclist presence to the passing cars in our busy urban environment.”
Distinctive, uncomplicated, easy to remember. Top work.
See more on Behance.