Divvy bike-share identity

Divvy logo development

Divvy logo development

Divvy logo development

Divvy logo development

Divvy bike-share identity

Divvy bike-share identity

“The double-V ligature, is based on the guillemet or angled quotes. In typography this glyph is traditionally used to indicate direction and motion. Marked onto streets across the world, this double arrow symbolizes the shared use bicyclists and motorists have of roads.”

Divvy bike-share identity

“…we found Pantone 298c to be the perfect color to provide a visual connection to the flag while greatly increasing cyclist presence to the passing cars in our busy urban environment.”

Divvy bike-share identity

Divvy bike-share identity

Distinctive, uncomplicated, easy to remember. Top work.

See more on Behance.

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November 21, 2014

Comments

Love the identity…but whenever I see that color, I think of healthcare…which is a good thing too…if their additional target markets are those living healthier/fit lifestyles.

Nice overall program of graphics.
Great concept of the motion and direction arrows.
The serifed I looks out of place within the sans serif D VVY.
Especially when the logo is placed at an angle on the bike frame. More thoughts here.

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