At the start of 2015, there were a record 5.4 million private sector businesses in the UK alone — an increase of 146,000 from the year before.
With thousands of designers continually working on hundreds of thousands of logos, is it realistic to trawl every design in search of originality?
“A better question to ask is, ‘Have you ever done this before?’ Or perhaps, ‘Are the people you are seeking to serve going to be bored by this?’”
— Seth Godin
Don’t try to be original. Just try to be good.