Its redevelopment has been ongoing since 2011 (due for completion in 2017), with the project focused on revitalising the existing waterfront space and improving the quality of life for local residents and visitors.

East River Esplanade logo

Apartment One designed the monogram and signage system for the esplanade.

“The cornerstone is the logo that doubles as an abstract letter ‘E’ as well as a visual representation of the esplanade and it’s adjoining piers.”

East River Esplanade logo

I like it. Simple, appropriate, easy to remember.

East River Esplanade signageSignage mockups

East River Esplanade signage

East River Esplanade signage

East River Esplanade signageIcon design

East River EsplanadePier 15 photos (above and below) taken by Peter Mauss

East River Esplanade

East River Esplanade

East River Esplanade

See more from Apartment One.

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July 11, 2016

Comments

One question that comes to mind is: why does an esplanade need its own brand? Can’t it just be a part of the city? Giving it a logo makes it feel more like some corporate park rather than a part of the city of New York…

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