By MetaDesign for Embark. Via Brand New.
Embark
Embark sells DNA test kits to dog owners. The company has one of those rare symbols that’s an ideal mix of two, relevant ideas.
Embark sells DNA test kits to dog owners. The company has one of those rare symbols that’s an ideal mix of two, relevant ideas.
Comments
I bet they were punching the air in delight when they hit upon that idea. It’s a really clever and playful way of representing what is quite a complex product. Particularly like the way the different variations of the logo point to the uniqueness of DNA. A well thought out and beautifully executed piece of work.
A wonderfully well-executed concept. The combo of both the dog and DNA symbolism, plus its reflection of all different kinds of dog… truly multi-layered, and you could probably draw even more meaning out of it with time. A lovely colour palette too!
All this design goodness PLUS the name…’Embark’. Brilliant!