Embark symbol

Embark symbols

Embark packaging

Embark posters

Embark guidelines

By MetaDesign for Embark. Via Brand New.


I bet they were punching the air in delight when they hit upon that idea. It’s a really clever and playful way of representing what is quite a complex product. Particularly like the way the different variations of the logo point to the uniqueness of DNA. A well thought out and beautifully executed piece of work.

A wonderfully well-executed concept. The combo of both the dog and DNA symbolism, plus its reflection of all different kinds of dog… truly multi-layered, and you could probably draw even more meaning out of it with time. A lovely colour palette too!

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