Born Peretz Rosenbaum in Brooklyn, NY, Paul Rand launched his career in the 1930s with magazine cover design.
AD magazine, volume 7, 1939, cover design by Paul Rand
Idea: International Advertising Art magazine, volume 2, 1955, cover design by Paul Rand
The Dada Painters and Poets book, 1967, cover design by Paul Rand
It was during the 1950s and beyond that garnered Rand some of his most recognisable design work, developing logos for leading American corporations such as IBM, ABC, UPS, and later Steve Jobs’ short-lived but visually acclaimed NeXT project.
Illustrated through 150 pieces of his work, the exhibition will run until Sunday, July 19, 2015.