Félix Beltrán and Pepe Cruz Novillo

Confluencias (the in-production book) documents the main themes and ideas of contemporary design through the work and opinions of Cuban/Spanish designers Félix Beltrán and Pepe Cruz Novillo.


“At a time when the visual landscape encompasses a multitude of disunited approaches and styles — many of which trade on indulgent self-expression, nostalgia, and slick, complicated commercialism — the steadfast rigour of these two pioneering modernists holds renewed value for consideration. The bold confidence of their work cuts through the clutter of ego and distracting professional concerns: It reminds us of the power of simplicity; of the narrative richness of geometry and abstract metaphor; and ultimately, of the joy of discovery.”

Sound, by Felix BeltranSound, Tienda de discos, Félix Beltrán, 1961.

Comision Nacional, by Cruz NovilloBicentenario de los Estados Unidos de América Comisión Nacional Española, Cruz Novillo, 1975.

Instituto Tecnológico, by Cruz NovilloInstituto Tecnológico Geominero de España, Cruz Novillo, 1988.






For more info about Confluencias get in touch with the editors Sonia Diaz and Gabriel Martinez of LSDSpace. Some high-res spreads are up in the Cruz mas Cruz Behance portfolio.

3 responses

  1. This looks beautiful. A shame it’s in Spanish, but regardless it looks like a proper piece of benchmark inspiration – thanks for discovering and sharing it. I’ll certainly need to track down a copy once it’s released.

  2. I’m in love with the simplicity and yet boldness presence each of these marks are speaking to me. Each time I see marks like these, it reminds me of the West African Adinkra symbols and their prototypical elements that resonates with both natives (or Africans living outside Africa) and non-natives.

    David, thanks for sharing this post.

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