Floating logos

Photographer, Matt Siber has grabbed my attention with his showcase of floating logos.

“Inspired by the proliferation of very tall signs in the American Mid-West, Floating Logos seeks to draw attention to this often overlooked form of advertising.”

McDonalds logo

Philgas logo

Subway logo

It makes me think about the visual impact humans have on the environment, and how we’re constantly bombarded with signage. That’s one reason why I love living near the sea. Seascapes always look relatively untouched (except on the oversea flight path to Schiphol Airport).

“The Floating Logos project consists of two series. Series I is the earlier set of images that do not include the ground below the sign. Series II is in the spirit of traditional landscape photography and shows the signs floating in context with the landscape below.”

Via Khoi Vinh

18 responses

  1. Hi,

    This is great, and makes something we see everyday become a piece of art. Reminds me of the channel 4 advertising campaign where the signs and building become the number 4.

    Great stuff


  2. Mali,

    Those Channel 4 ads are great. I’ve admired their campaigns and branding for some time now.


    I wouldn’t say they all look dated. For me, a couple do, such as Lowe’s and the Burger King example, but I find the Bank of America, Jack in the Box, and Shell logos to be pleasing amongst the rest.

  3. Very cool. The signage looks totally different when the pole is removed. Isolated from everything. I enjoy the new perspective. Thanks!

  4. I think these photos are beautiful! Without the pole attached, the logos looked framed in the blue sky. They look cleaner for some reason and pop.

    But I will also say that this also a pretty frightening thing. Imagine the sky line cluttered with ads and logos?

    I live in Miami, and ads or posted everywhere. Off I-95 large banners are placed on sides of 30 story buildings, covering one whole side. In some areas you cannot even see the architecture at all… you just see 200 ft tall ads. I think there needs to be a line drawn, and a limit to where advertising can be placed.

  5. Sad. Art interrupted. As in the art of the sky and landscape. But this is what actually meets me on drives outside of my town. Sometimes rows of billboards from the same company, and always the tall signage.

    Looking at it from the perspective of a field and set of companies/businesses/advertisers/designers/consumers, the signs are heavenly bodies floating with the promise of provision.

    Looking at it from the perspective of a human/nature lover/rest&relaxation seeker/”give me land lots of land under starry skies above”er, it makes me want to stop the distractions already. I mean, when does it end? I wish that the aforementioned parties (so everyone) would take the Miracle on 34th Street Principle, and make signage as discrete as possible thereby attracting the attention of consumers in this day&age of meaningless consumption. You know, mesh with the landscape rather than offending it.

    Okay, I’m done. :)

  6. Striking idea.

    I’m hopeful that this isn’t our future though. Power lines are increasingly going underground and the advent of wireless promises a less cluttered sky. Could signage go a similar route?

    I’m not forecasting a decrease in advertising, but people like beauty and when enough people want it, they’ll figure out a way to get it. David, maybe you can encourage a more artistic way to place signs – a sort of atmospheric feng shui. :)

  7. Thanks for the share….This site really lifts my day, mind and creativity. Years ago, II was afraid of my work. By that I mean by strangers and friends mocking my work, even giggling. Then not long ago, I began designing, writing copy, and drawing. I am exhilarated ! I have, after many, many years, that one can’t create for exactly what is excepted from someone else. It takes courage and even terror, to show YOUR Original Artwork.
    My educated guess is, that the young Artists, learning latest techniques and materials, bringing Modern Art full cycle again, will themselves, be pleasantly surprised at the brilliance of Older Classical Artistic Styles,reflected by their oohs and ahhs, just as they did the first time they saw the “Floatiing” Signs!!

  8. Wow, very cool. As others have already said, the signs look completely different sans pole. Designer’s impact on the world as we know it is so much bigger than most realize.

  9. Tjeerd,

    Ah, no worries at all, and no need to apologise. Typed thoughts can often lead to a crossing of wires.


    I believe Photoshop was used to edit these images, removing the signage support.

    Sorry I can’t respond to each of you individually. I took a day off yesterday to attend my aunt’s wedding (the groom volunteered me as official photographer) and have just returned to a daunting amount of emails.

    Thanks very much, though, for adding your thoughts.

  10. I attempted to go a week without reading anything and found it impossible, because logos are everywhere. I was able to avoid reading blogs and newspapers and books and emails, but a logo or brand name would catch my eye and I would have read it before I realized I was…

    (It was a fascinating experiment and I highly recommend trying it no matter how dependent you think you are on reading. Your mind does great things when not filled with other people’s words.)

  11. Couldn’t agree more with what you said David > “It makes me think about the visual impact humans have on the environment, and how we’re constantly bombarded with signage”.

    As soon as I saw the first image I shuddered. The thought of having these logos (as good as they are) floating in the air is absurd, who would want to live by such things.

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