Free & Equal logo

Simple and effective. By independent branding and graphic design studio MARK.

Free & Equal logo

“Times may have changed since the American Declaration of Independence asserted that ‘all men are created free and equal.’ But in many parts of the world, where people are denied their human rights on account of their sexual orientation, the battle for freedom and equality is still being bitterly contested. Hence the name of this newly established voluntary organisation working to advance the rights of sexual minority groups in the global south, who came to us in the need of a powerful visual identity to maximise the impact of their launch and campaigning communications…”

Free & Equal logo

Free & Equal logo

View more identity work from the Manchester-based studio.

Free & Equal website.


November 4, 2010


simplicity is the eloquence of the design world. This logo does wonders. Logos with this simplicity also expand business horizons, it can be embroidered, printed stenciled. The possibilities are endless!

Eloquent and professional. Two thumbs up!

It’s a nice idea.

And it’s for something that has the potential to make a difference to people. I’m glad this work has got some exposure. I only wish that we had done it, it’s right up our street.

You do better work when you believe in what you do.

I’ll throw the Fenway Community Health logo into this discussion, its a variation on the equal symbol and distills their mission into a logo:

The mission of Fenway Health is to enhance the wellbeing of the lesbian, gay, bisexual and transgender community and all people in our neighborhoods and beyond through access to the highest quality health care, education, research and advocacy.

I really like it, but couldn’t shake the thought that I might have seen it before. Then I found this book at the Tate Modern bookshop:

AVA Academia have used it before in a series of books called ‘The Fundamentals of…’

different concept and slightly different dimensions, but also very similar. I’m not naysaying, because I think it’s very good. Just interested in what you guys/gals think.

Share a thought