“The new logo takes as its inspiration one of the landmark building’s most well known icons—the century-old Tiffany clock atop the information booth in the center of the main concourse. The stylized version of the clock has its hands positioned at 7:13, or 19:13 in trainmaster’s time, a nod to the year Grand Central opened. The image is centered over the name “Grand Central;” the word “Terminal” has been left out of the logo in recognition of how most people actually refer to the place. Beneath the logo is the simple phrase “100 Years,” which will be dropped when the centennial ends in 2014.”
Project Team: Michael Bierut, partner-in-charge and designer; Joe Marianek, designer.
More images and info on the Pentagram website.