Heart & Stroke Foundation logo

“The symbols transcend language, and while the stroke symbol does not translate as directly to the French word for stroke as per English, it represents a feeling anyone who has been impacted by a heart attack or stroke has felt — an abrupt punctuation, exactly how a stroke suddenly interrupts life.”

A fitting rebus for Heart & Stroke, designed by Paula Scher, and much more memorable than the organisation’s previous design (below).

Heart & Stroke Foundation logo

More info and context on the Pentagram website, also on Brand New.

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November 22, 2016

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