Hello Digital is Birmingham’s first digital festival. It was up to FLUID, a design agency in Birmingham, to create the identity design, and here’s a look at the design variations brought about during the process.

Hello Digital visual identity

Hello Digital visual identity

Hello Digital visual identity

Hello Digital visual identity

Hello Digital visual identity

Hello Digital visual identity

Hello Digital visual identity

Hello Digital visual identity

Hello Digital visual identity

Hello Digital visual identity

From FLUID’s portfolio feature:

“Using a bold typeface and speech bubble-esque visual moniker we created a logo that would appeal across all audiences; conveying the interactive nature of the festival, where people could ask / be asked questions to find out and develop their knowledge of digital media.

Hello Digital visual identity

“The logo’s composition allowed it to be used in a multitude of 2D and 3D form (stickers, 6 foot tall styrofoam letters and an inflatable sphere to name a few) as the centrepiece of the event’s wider visual branding, all of which received great feedback from the press and public, fulfilling the objective to create an impact at local and national levels.”

Hello Digital visual identity

Hello Digital visual identity

Hello Digital visual identity

Hello Digital visual identity
Image copyright: New Folder

Hello Digital visual identity
Image copyright: New Folder

Hello Digital visual identity

Hello Digital visual identity

Hello Digital visual identity

The speech bubble idea has been done over and over, but in the case of Hello Digital, it definitely works more than most. The strength is in the application.

Placements at FLUID
If you’re a graduate or 2nd / 3rd year student on a design-based course looking for a little experience in the field, FLUID might be able to help.

Thanks to Blair Thomson for the tip.

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August 5, 2009

Comments

I initially thought there were perhaps some better gems in the concepts/process. Until I saw selected logo’s usage, it is such a versatile mark and thank heavens avoids some cliche features that could easily put it in the yet another trying to be smart new age logo.

Bravo!

Hey Ebi. They’ve been pretty comprehensive with the creative process, that’s for sure. Thanks for dropping in, and I’m glad you liked that “skinny girls, big sandwiches” tweet.

I love the applications (i.e. the foam lettering), but the speech bubble doesn’t so much scream ‘computers’ as ‘social media’. Having said that, social media is a huge part of the online experience nowadays, and it definitely fits with the name of the festival. And on the plus side, they didn’t pick the most generic mark so as not to offend anyone (4th page, bottom right).

Very interesting & fascinating work: it seems to bring us to the origin of digital, when typography was roughly simple and essential, most of the times defined by the user-interface visualizing constrains.

Even if logics would have suggested to put HELLO into the speech bubble and DIGITAL as the emitter of the speech, I think that this solution has a communicating power that is much higher than the logic one. Sure, excellent job. Good luck!

Such a great logo design article! Can’t believe how many great logo’s FLUID came up with! I think there are a lot of logo’s within their selection that would be worthy of a final outcome.

I think the final logo design is really good though, and the promotion for the event is stunning.

Wish I could go! :(

Ian, you’re right there. That lower-right mark on the 4th page is pretty generic. Still, it’s good to document those so you can then rule them out. It might also have been a particular client request (I’ve had similar in the past). I hope all’s well in Adelaide.

宋格, thanks for removing the images. I appreciate you letting me know.

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