One of my recent favourites is this new identity for the Helsinki Philharmonic, designed by Bond.

“Helsinki Philharmonic Orchestra wanted to reposition its brand in order to strengthen the brand image and overall experience. In a series of workshops the new positioning and identity was crystallised; the power and energy of the music is the orchestra’s driving force. The new visual identity brings alive Helsinki Philharmonic Orchestra’s core, all 102 musicians, in both logo and photographic concept.”

Helsinki Philharmonic Orchestra logo

Helsinki Philharmonic Orchestra logo

It’s a good example of how you can incorporate a lot of detail in a logo (in this case the names of every person in the orchestra), yet also have a simplified version for reproduction at smaller sizes without sacrificing the shape.

Helsinki Philharmonic Orchestra identity

The musicians will change over time, sure. But equally, so will the promotional material for concerts.

Helsinki Philharmonic Orchestra identity

Helsinki Philharmonic Orchestra identity

Helsinki Philharmonic Orchestra identity

Helsinki Philharmonic Orchestra identity

Helsinki Philharmonic Orchestra identity

Helsinki Philharmonic Orchestra identity

Helsinki Philharmonic Orchestra identity

See more from Bond. Via Brand New.

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December 12, 2015

Comments

I guess it is just coincidence, but I came up with a very similar concept last year, for a sound exhibition about indigenous languages in Latin America. Check the site below if you are curious (the first project):
http://www.renno.info

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