Boss Print helped to create the wood effect for the business cards by duplexing five layers of 540gsm G F Smith Colorplan, giving a hefty card weight of 2700gsm.
The maker’s mark is laser-etched onto brass plaques and discreetly placed underneath Henry’s furniture commissions.
It got some deserved attention from D&AD, Graphis, and was a judges’ pick in the Brand New Awards.
Posted . Updated .
More on how marks like this are made in Logo Design Love, third edition.
pat taylor,
Your work and your taste in other designers’ work is always welcome.
Cory,
Usually, finger print marks are a dime-a-dozen. This mark is deservedly upheld and discretely embellishes the product like a hidden gem. The texture is distinctly hand made and overall a magnificent branding example.
Great read. Thank you.
Lee Newham,
This shows that it’s not about having a totally original idea, it’s about having the right idea, expressed in a relevant and unique way.