Herb Lubalin Typographer

“Herb Lubalin claimed not to be a great typographer. ‘In fact,’ he said, ‘I’m terrible, because I don’t follow the rules.’ This new book proves the opposite. On every page it features Lubalin’s typographic genius (logos, layouts, lettering and typefaces), and places him at the forefront of 20th century typographic innovation.”

Herb Lubalin Typographer

Zebra logo by Herb Lubalin

“Logo for Zebra Associates, the first US advertising agency formed by African-American and white American owners. The letterforms alternate between black and white, and function on either a black or white background, signifying the agency’s dual-race ownership.”

Herb Lubalin Typographer

Herb Lubalin: Typographer can be picked up from Unit. More spreads on The Print Arkive.

Editors: Adrian Shaughnessy, Tony Brook
Consultant editor: Alexander Tochilovsky
Text: Adrian Shaughnessy
Design director: Tony Brook
Design: Spin

Two paper stocks
Lay flat binding
245mm x 165mm portrait

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