Logo pricing can be difficult for a designer to figure out, especially when first in business. But with time, and experience, it becomes obvious that designers are doing clients a disservice if a price is set before the task is fully understood.
No project is the same, and every client differs, so it makes sense that a designer can’t give an accurate quote until the project details are known, and that doesn’t happen until after a conversation.
The design pricing formula does a little to explain the complexity of cost. And here’s what a few particularly smart folk have to say about pricing.
“In the long run, to be the cheapest is a refuge for people who don’t have the flair to design something worth paying for, who don’t have the guts to point to their product or their service and say, ‘this isn’t the cheapest, but it’s worth it.’”
— Seth Godin
“Price accurately, identify scope creep, communicate points clearly, and bill for every moment worked. I don’t propose unethical behavior, but failing to bill for your time, cheats everyone.”
— Eric Karjaluoto
“I’ve given you my price and it’s the price that I need to charge to bring a deep sense of obligation to the job. Will I work for less? Probably. Can you negotiate with me? Sure. We can have that type of relationship if you really want me to be that type of designer and you want to be that type of client.”
— Blair Enns
For more on the elusive practice of setting design rates:
The dark art of pricing by Jessica Hische
Picasso and pricing your work on davidairey.com
How LO can you GO?
How to price design services
Saying “no” by Jason Santa Maria (a great 20-minute talk on valuing your time)
To learn about pricing from other designers, there’s a “Pricing your work” chapter in Work for Money, Design for Love, plenty on the topic throughout the Identity Designed book, and a “pricing” section in the design resources page on davidairey.com.