Milton Glaser was asked, “Are you ever annoyed by the prevalence of the ‘I Love New York’ logo? Are you upset you don’t have the trademark to the image?”
“No, not in any way. I’m astonished, but not annoyed. You very rarely do anything in your life that gets exploited, if you will, or recognised, or observed, or used to the extent that that has been. I don’t get it. I don’t know why it became an icon that moved around the world. […] It is a great pleasure for me to see that it’s still around and it still seems to be effective.”
In the Big Think interview embedded above, Milton Glaser talked about the background story for the I Love New York logo coming into existence. “The city was desperate, it was going out of business, a lot of people were moving. There was a sense of despair and sadness. There really was a need for people to express their affection for the city.
“I was sitting here in the office one day and a guy walked in. His name was Bill Doyle […] assistant commissioner of commerce. They needed a visualisation for a tagline ‘I love New York,’ so I did something, made a little note in a cab. I thought it was going to last two weeks. Strangely enough, it worked. It worked because it was a real expression of people’s feelings. They wanted to say it — I love New York.”
One of the most iconic logos you’ll see.
NYC in the archives, you might like Paula Scher’s New York Philharmonic logo.