“I did the bloody thing in 1975 and I thought it would last a couple of months as a promotion and disappear.”
— Milton Glaser
New York loves its trademark
“New York officials show no mercy in their bid to protect the ‘I ♥ New York’ logo. The trademark, supplied free of charge by graphic designer Milton Glaser in 1976, helps beckon 140 million tourists to the Empire State each year. As others tried to tap the design over the years, state legal eagles have filed close to 3,000 trademark objections.”
Excerpted from Business Week.
Image from Milton Glaser
Image from MR38
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Image from Spare type
Image from Is There Life After New York?
One of the most iconic logos of our time.