Update: 24 November 2009
Since publishing this post I have corrected the monetary value in the headline. It initially read £40,000 (as published by the Herald Express). The designer responsible for the logo has kindly commented correcting the amount. Thank you, Tessa.
According to the English coastal town blog What if Ilfracombe, the town recently spent £40,000 on an image revamp and new brand identity.
Ilfracombe—the small coastal town in Devon, England
Ilfracombe photo from me’nthedogs on Flickr
Ilfracombe’s new logo, reported to have cost £40,000 with a guidelines document
Tessa Martin of consultancy Fresh Bread Marketing said:
“Ilfracombe is a fresh, intriguing place to visit with an impressive landscape. It is steeped in and continues to offer a maritime experience and has a strong cultural theme with a fascinating Victorian heritage.
“The new Ilfracombe logo, with its idiosyncratic ‘swirl’ above the ‘i’ indicates intrigue, mystery and drama expressed with a spot of humour and fun too. It also reflects the twists and turns of the landscape and can conjure up thoughts of the seaside, sea, an ice-cream, the harbour and fish.”
Designers need to be good salespeople. No doubt. But as with all things in life, some of us are better than others.
Via Lee Newham.