“In Japanese culture, the crane is viewed as a symbol of long life, prosperity and good health, and red is the color of happiness. That’s why for weddings, anniversaries, and other auspicious occasions, the custom is to decorate with a thousand origami cranes to express good wishes.”
Via JAL Crane Logo Flies Again, on @issue.
Sure, there are a lot of birds in airline logos, but the crane holds particularly appropriate symbolism for the Japanese company, so it gets my vote.
The logo will be introduced from April 1st (I kid you not), and will gradually be phased in over the next few year.
“Still, with Messrs. Inamori and Onishi conceding on Wednesday that they may not be able to raise another much-needed $608 million (50 billion yen) in fresh capital by the end of this fiscal year, as originally planned, it should perhaps be noted that if they do succeed in turning the troubled carrier around, perhaps a phoenix would have made for a more suitable logo than a crane.”
Quoted from the Wall Street Journal.
More here: JAL unveils revamped crane logo, on Business Traveller.