Creating a personal identity has always been something that’s plagued me. In fact, I don’t think I’ve ever heard another designer say otherwise. It’s one of the toughest things to do.
Normally you’re taking the concept of a company and breaking it down into simple little pictures, but in the case of self-branding, you need to critique and comment on yourself in one simple mark.
How do you summarize your entire life with that one mark?!
The concept for my personal branding came out of a pure “who cares” attitude. I was doodling one day while watching a Yankees game and sketched a baseball with the words “New York” on the top and bottom, and “Yankees” stretching across the middle. I had seen similar designs plenty of times before, but I was getting a good vibe from this.
I played with it a bit and came up with something completely nonsensical and yet completely right. The same concept of a baseball, except with all my junk in there instead.
Once I had the mark down, I decided on using a dark navy and yellow gold to define the color of my brand. This palette is based on the old New York state license plates I had loved so much as a kid, and as such, represented everything I remembered from my childhood, but with a sense of history and persistence that comes along with being born in one of the original 13 [colonies].
From there, I began developing minor alternate marks, all with similar histories, and I’m able to use them each for different and unique purposes while still maintaining that semblance of a united brand identity.
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