It’s by Budapest-based Botond Vörös for the Katona József Theatre. The quote marks are a reference to theatre masks, a well known theatre motif.

Katona Jozsef Theatre

Katona Jozsef Theatre

Katona Jozsef Theatre

Katona Jozsef Theatre

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Via Brand New.


Clever and subtle and really brilliant thought-process. I think designers and creatives will love it…but I wonder will it be too subtle for the average eye?

I agree, very clever yet subtle. I get the idea/relevance of the theater masks but I don’t understand the use of a quote mark as it looks like a closing quotation mark after the theater’s name. I’m curious to know if they were used simply because they inspired/fit the mask idea or if there was some other reason. All in all, nice concept.

Like the idea, i think it’s clever. But, reading the reactions, and how much attention it gets, i think is little overrated.
As a consumer i wouldn’t make the link to the masks, now that it’s been sad you do see it. No offense to the designer, but the concept maybe has more potential.

Am I being stupid? I see why theatrical masks are relevant, but why are quotation marks directly perinent to or expressive of theatre?

If it was a personal brand for a theatre critic or theatrical review magazine or radio show about theatre it would make complete sense. As it is, I see a clever idea applied attractively but innapropriately.

I love the idea of the masks and the black and red. Yet, like mentioned above, I don’t quite understand the half quotation mark. Maybe there is another way to show the smile/frown? Not sure.


The Idea is very clever. Love the design. People may not get it though – but I think with time it will be accepted very well by the audience.

I agree that relevance is an issue: the half-hidden masks-as-quote-marks are clever, but that concept is hurt by the quotes having no obvious meaning or relevance beyond being visually convenient.

The identity could be expanded to use the quote marks to actually quote something. For example, famous quotes from plays, chosen for their relevance to the personality of the Katona József Theatre.

I like it.

I don’t think it should be debated so much why he used quotation marks.
I feel like I should defend him though (my fellow Hungarian), since it has been questioned in most comments:
if you really think about it, every single word in theater could be considered to be a quote. The actors are constantly quoting the original piece of art, the written script, any type of literature which had been turned into a play etc.
Thinking like this, it could be a really nice metaphor.

What bothers me though is this other identity, which seems very similar:

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