Lale logo

“The name means “tulip” in Crimean Tatar, and the logo is a representation of the name where the letterforms make up leaves and petals. It is designed to be recognisable even when broken up into different parts.”

Quoted from The Branding Source.

Lale logo

Lale logo

Lale logo

Lale logo

Lale logo

Lale logo

Lale logo

Fun, appropriate, lovely work by Art Lebedev.

Lale logo

Some alternative ideas on the Art Lebedev process page.

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June 20, 2013

Comments

Very creative, has definitely grown on me like a tulip after seeing the reasoning and process behind it.

I’m from Russia and Ukraine. This identity was not welcomed warmly, and a large number of designers dislike Lebedev because think most of his work (“hack”?).

Sorry for my bad English.

@DSkvar Is there any evidence to support the case of him being a “hack”? Also, it’s not very constructive to dismiss a logo/brand identity based on one’s own feelings and opinions of the person and not the work. Not saying this is your opinion. Just curious of your thoughts.

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