High-end French furniture manufacturer and distributor Ligne Roset recently celebrated its 150th anniversary. Here’s a look at how the Ligne Roset logo evolved through the decades.
The family business is currently under the leadership of the fourth generation of Rosets, brothers Pierre and Michel, recently joined by their sons Antoine and Olivier. Today Ligne Roset does business in 71 countries.
“Our first logo, before the days of modern branding and marketing. Circa 1930, as we began to establish our upholstery collection pre-WWII.”
“Moving towards the mid-century, our logo evolved to reflect our product; ‘sieges’ as in seats.”
“Our logo in the ’60s.”
“Moving into the ’70s, clearly; ‘the best moment of the day!’ was our tag for a period of time.”
“Later in the ’70s we expanded back to the full Ligne Roset name, adding in the smaller LR mark. As you’ll notice, moving into the ’70s as most other businesses, our logo and branding became more of a focal point, seeing more revisions.”
“Moving past the ’80s, we used this particular logo from 1990 up until very recently in 2007.”
“And our most contemporary logo, which we’ve stuck with through the ’90s and ’10s.”
Looking at how the earlier variations compare to today’s wordmark I’m glad the boxed-surround of 1990 onward was ditched. It seemed to restrict the brand name to no obvious benefit. Brand equity has been kept with the use of the same type-style for the past 40 years, and if there was to be a switch from the current iteration, I’d like to see experiments with the original script from the 30s. It shows a personal touch that says “high-end” more than the current type, and the handwritten style would also suit the familial nature of the business.