“Logo showcases the greatest logos in use today. Whether it is the product of a flash of inspiration or a flood of research, the logo remains one of the most powerful resources available to organisations for winning the attention of a global, time-poor audience.”
One thing I like about the book is how most of the logos are shown in black, stripping the colour so that only the form remains. When working on a client project I’ll always focus on shape and form, leaving colour until the latter stages, because it’s the form that relays the design idea, and colour is much easier to change.
It would’ve been good to see more descriptions for each logo, but given the sheer number that are showcased I can appreciate the size of that task, and the additional pages it’d take. There is at least a note about the respective designers and dates of creation.