logo book michael evamy

logo book michael evamy

“Logo showcases the greatest logos in use today. Whether it is the product of a flash of inspiration or a flood of research, the logo remains one of the most powerful resources available to organisations for winning the attention of a global, time-poor audience.”

logo book michael evamy

One thing I like about the book is how most of the logos are shown in black, stripping the colour so that only the form remains. When working on a client project I’ll always focus on shape and form, leaving colour until the latter stages, because it’s the form that relays the design idea, and colour is much easier to change.

logo book michael evamy

It would’ve been good to see more descriptions for each logo, but given the sheer number that are showcased I can appreciate the size of that task, and the additional pages it’d take. There is at least a note about the respective designers and dates of creation.

logo book michael evamy

You can pick up a copy of Logo from Laurence King or on Amazon.co.uk (.com)

On a related note you might like my design books.


Just curious, but is the “heart” for your blog logo supposed to be kinda weird in shape? It just doesn’t look very symmetrical.

David, great start on sharing the “logo love.” Thanks for the mentions on day one.

The Evamy book is a great resource. It should be a welcomed addition to any designer’s logo/identity library.

– J.

Thanks for subscribing, James.

PG, I think I duplicated one half of the heart and flipped it, but I’ll recheck.

Jeff, you’re very welcome. Keep writing great content and I’ll keep things going.

All the best.

David, I am not sure whether this book is something I need to add to my collection (he he – lately I only bought belletristic). I am missing something in your review… You are so passionate about what you write at davidairey.com. This review let me hungry for more. I am sure it is a good book, but do you love it or is there some other book you like more? ;)

Hi Mig, you could say that a lot of logo books are purely aesthetic. This one has a well-written intro, and interesting footnotes about the majority of designs.

David I would be interested in knowing what books on design you actually own? And your favourites? I have had a look at this book in the library, pretty resourceful.

Hi David,

Nice blog and information, I am going to order this book :)

Also, it was very interesting to find your “logodesignlove.com” blog because I have “I love logo design” page on my website where I collect interesting information and facts about logos :)

Good luck with your blog!

Thanks, David. Actually, after reading this review on your new and awesome blog, I’ve done my homework and decided to buy it. Knowing about logo trends and design in general is vital in my line of work.

‘Logo’ is a really good book, but make sure you get the 2nd edition, as the first edition is incorrect…

say no more!

Oh I didn’t notice that, but what i did notice was work credited to the wrong designer, bit of a shocking story, but no fault of the publishers or the author, anyway, it’s been amended, so you’ ll just have to look for it in the 2nd print :)

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