“Logo showcases the greatest logos in use today. Whether it is the product of a flash of inspiration or a flood of research, the logo remains one of the most powerful resources available to organisations for winning the attention of a global, time-poor audience.”
One thing I like about the book is how most of the logos are shown in black, stripping the colour so that only the form remains. When working on a client project I’ll always focus on shape and form, leaving colour until the latter stages, because it’s the form that relays the design idea, and colour is much easier to change.
It would’ve been good to see more descriptions for each logo, but given the sheer number that are showcased I can appreciate the size of that task, and the additional pages it’d take. There is at least a note about the respective designers and dates of creation.
You can pick up a copy of Logo from Laurence King or on Amazon.co.uk (.com)
On a related note you might like my design books.
Looks great! Good luck with the new blog.
Hi Mark, it’s a great reference book. Thanks for the luck, and for the mention on your blog.
Congratulations on the launch, David. A great idea. That reminds me: must send you samples of good Japanese logo design.
Congratulations on your new blog’s launch David!
As expected you excel at this one too! Nice articles. Best of Luck!
Johno, that’d be superb, thanks.
Archit, very kind.
Looks like a great book!
Congratulations on the new site. I’ve already subscribed and can’t wait to follow and read. Take care and good luck.
Just curious, but is the “heart” for your blog logo supposed to be kinda weird in shape? It just doesn’t look very symmetrical.
David, great start on sharing the “logo love.” Thanks for the mentions on day one.
The Evamy book is a great resource. It should be a welcomed addition to any designer’s logo/identity library.
Thanks for subscribing, James.
PG, I think I duplicated one half of the heart and flipped it, but I’ll recheck.
Jeff, you’re very welcome. Keep writing great content and I’ll keep things going.
All the best.
David, I am not sure whether this book is something I need to add to my collection (he he – lately I only bought belletristic). I am missing something in your review… You are so passionate about what you write at davidairey.com. This review let me hungry for more. I am sure it is a good book, but do you love it or is there some other book you like more? ;)
Hi Mig, you could say that a lot of logo books are purely aesthetic. This one has a well-written intro, and interesting footnotes about the majority of designs.
David I would be interested in knowing what books on design you actually own? And your favourites? I have had a look at this book in the library, pretty resourceful.
Nice blog and information, I am going to order this book :)
Also, it was very interesting to find your “logodesignlove.com” blog because I have “I love logo design” page on my website where I collect interesting information and facts about logos :)
Good luck with your blog!
Thanks, David. Actually, after reading this review on your new and awesome blog, I’ve done my homework and decided to buy it. Knowing about logo trends and design in general is vital in my line of work.
Jacob, I’ll cover more in the coming months, and probably over on davidairey.com for different design-related ones.
I did notice that a few of the index entries don’t lead to the right pages. Was there something else you were referring to?
‘Logo’ is a really good book, but make sure you get the 2nd edition, as the first edition is incorrect…
say no more!
Oh I didn’t notice that, but what i did notice was work credited to the wrong designer, bit of a shocking story, but no fault of the publishers or the author, anyway, it’s been amended, so you’ ll just have to look for it in the 2nd print :)
I own this book and I love love love it, great resource to have to hand and flick through to stir the creative juices