The Chase is a UK design and brand consultancy in Manchester, London, and Preston. Founded in 1986 by Ben Casey and Lionel Hatch, the firm has grown to a team of 46, and recently became part of the Hasgrove Group. Here’s a small selection logos by The Chase.
Freedom Travel logo
Easily one of the most memorable marks they’ve done, for Freedom Travel. As you can see by the header image, “The mark has such a strong resonance with people that we’ve seen many choose to keep it with them permanently.”
Leaf Street logo
An environmentally friendly housing association in northern England with a name that can prove its credentials. A leaf becomes a row of houses, becomes a logo.
An identity for… go on have a guess.
Ethical marketing company with three core values.
Layezee Beds logo
Part of the Silentnight group. The mark uses a cap L turned 90 degrees to make a bed. The flexible mark uses photography of people to add a human touch, and was also used for diagrams to show product benefits.
A marketing business that’s trusted for fertilising brands with its strategic thinking.
Great Room logo
The logo for the Great Room, Preston North End Football Club’s dining room.
An identity for a film production company specialising in commercials. “The answer was in the name, which we followed to the letter.”
You’ll find a nice interview with The Chase founder Ben Casey on designboom.
“To paraphrase Bob Gill, ‘every graphic designer should disregard all the theories and rules being thrown at them’ …especially the ones in this article!”
And this from The Chase magazine, is your brand in need of some logotherapy?
More from The Chase.