“In this 70-minute class, go behind-the-scenes as Aaron shares his logo design process with a very personal project: the family crest. From background research to geometric structure to typography to color choice, he provides helpful tips and shortcuts in Illustrator for creating beautiful work in a hyper-efficient manner.”

The class, and Aaron’s style of teaching, is geared toward having fun. Exactly how it should be. Otherwise, what’s the point, right?

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“When I got out of school, around ’99 or 2000, we met these guys who looked at our portfolios. One student brings in 11 pieces. One brings in nine. That’s what’s appropriate. I had 100 things. So the guy goes, “You’ll lose that.” I’ve never lost it. And I’ve built this world where it keeps getting funner and funner.”

Quoted from this piece in the New York Times.

Other recommended classes.


October 20, 2015


The example he gives in this video is good for beginners to logo design. Not undermining his talent, I am sure he is good or else he would have not made a name for himself.

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