Image credit: Anand Duncan
You won’t search for the latest fads.
You will produce logos that don’t rely on what every one else is doing.
The focus will be solely on your client, and what is most suitable for her.
If the client needs a swoosh, deliver a swoosh. But you must first determine that need through comprehensive research and brainstorming.
You will not feel compelled to “fit in” with your peers. If someone else is doing it, that’s one more reason to set yourself apart.
Your competition will be your portfolio, with the aim of delivering the client with your most distinctive yet relevant design to-date.
Trends will be left to the fashion industry.
For more, read these logo design tips from the field.