Identity projects from the great British design studio, Spin.

Meta

Meta logo design

Meta logo design

Meta logo design

Meta logo design

More4

More4 logo design

More4 logo design

More4 logo design

Haunch of Venison

Haunch of Venison logo design

Haunch of Venison logo design

Haunch of Venison logo design

Haunch of Venison logo design

Matthew Hilton

Matthew Hilton logo design

Matthew Hilton logo design

Matthew Hilton logo design

Be sure to stop by the Spin website for more excellent design projects.

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February 24, 2009

Comments

Glad to see a nice piece. Thanks for sharing. David. What really appeals to me is the More4 typeface. It looks like great, and is FontSmithesque. :) Confirmed: The bespoke More 4 font was created in collaboration with accomplished type specialists Fontsmith.

Hi everyone, glad you’re liking this little sample of Spin’s work. :)

There are more photos for these projects on the Spin website. A recommended visit.

Daryl,

I think Channel 4 are ahead of the game with most of their branding. That’s cool how your latest ‘tweet’ appears when you enter your Twitter profile address. Didn’t know that happened.

JZ,

Thanks for the additional info.

I wanted to post more details about Spin as a company, but it’s not easy to find.

These examples of identity poo-poo all over the recent Pentagram examples. Simplicity is key. None of these identities need an explanation from the studio and various examples of how it will work across a plethora of material to try and make you believe it’s good work.

Simplicity is key. Some of this is simply beautiful. See Pentagrams’ NY Philarmonic logo and the abhorrent ‘burger logo’ for a complete contrast.

Great work David. You are a passionate, you still have that burning desire of making something meaningful in everything you do… you proved it again. Thanks for sharing those great inspiration sources.

I don’t think I’m a big fan of the more4 logo. It’s really clever that if you squint your eyes enough, it looks like a “4,” but at first glance, I just saw a big middle finger.

I absolutely LOVE the Mathew Hilton logo. The form itself is graceful, simple and looks really great on a business card. Once you see that they form an M and h, it just looks THAT much better. I really need to start thinking more about that kind of thing when I design logos.

These look amazing. Thanks for sharing this. I have always had an interest in Logos and have wanted to make them just for fun.
Lea

These are great! Simple, clean, and well balanced. I especially like the “more4” and “mathew hilton.” They are instant…the way a logo should be. Thank you for sharing these!

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