Identity projects from the great British design studio, Spin.
Meta
More4
Haunch of Venison
Matthew Hilton
Be sure to stop by the Spin website for more excellent design projects.
Identity projects from the great British design studio, Spin.
Meta
More4
Haunch of Venison
Matthew Hilton
Be sure to stop by the Spin website for more excellent design projects.
Comments
Glad to see a nice piece. Thanks for sharing. David. What really appeals to me is the More4 typeface. It looks like great, and is FontSmithesque. :) Confirmed: The bespoke More 4 font was created in collaboration with accomplished type specialists Fontsmith.
These are absolutely amazing. I especially love Matthew Hilton. Simplicity at its best.
Some great examples of less is more… or more4 should I say?
Some fantastic Logos. I’m never sure about the More4 logo though – but maybe that’s a case of ‘familiarty breeding contempt’?
Great post though!
Thanks a lot.
I like it.
Lovely source of inspiration. Thanks for sharing, David.
Great designs, really like Matthew Hilton!
Hi everyone, glad you’re liking this little sample of Spin’s work. :)
There are more photos for these projects on the Spin website. A recommended visit.
Daryl,
I think Channel 4 are ahead of the game with most of their branding. That’s cool how your latest ‘tweet’ appears when you enter your Twitter profile address. Didn’t know that happened.
JZ,
Thanks for the additional info.
I wanted to post more details about Spin as a company, but it’s not easy to find.
These examples of identity poo-poo all over the recent Pentagram examples. Simplicity is key. None of these identities need an explanation from the studio and various examples of how it will work across a plethora of material to try and make you believe it’s good work.
Simplicity is key. Some of this is simply beautiful. See Pentagrams’ NY Philarmonic logo and the abhorrent ‘burger logo’ for a complete contrast.
Their More4 logo does it for me. It looks fantastic and works like a charm.
Got to love Spins work… I recently highlighted them on my blog aswell.
The Matthew Hilton logo, I think, is genius.
Great work David. You are a passionate, you still have that burning desire of making something meaningful in everything you do… you proved it again. Thanks for sharing those great inspiration sources.
I don’t think I’m a big fan of the more4 logo. It’s really clever that if you squint your eyes enough, it looks like a “4,” but at first glance, I just saw a big middle finger.
I absolutely LOVE the Mathew Hilton logo. The form itself is graceful, simple and looks really great on a business card. Once you see that they form an M and h, it just looks THAT much better. I really need to start thinking more about that kind of thing when I design logos.
The Mathew Hilton logo is fantastic. Form and function all into one. Probably one of the best marks I’ve seen for a furniture designer.
These look amazing. Thanks for sharing this. I have always had an interest in Logos and have wanted to make them just for fun.
Lea
Mmmmm! Spin. :))
Love it!
These are great! Simple, clean, and well balanced. I especially like the “more4” and “mathew hilton.” They are instant…the way a logo should be. Thank you for sharing these!