Logo Modernism

“Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organised into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares.”

Logo Modernism

Logo Modernism

Logo Modernism

Logo Modernism

Logo Modernism

Logo Modernism

An interesting new book that seems similar to Michael Evamy’s popular Logo, except multilingual (English, French, and German) and focusing on 40 years when designers such as Anton Stankowski and Paul Rand were at the top of their game. It’s currently available for pre-order through publisher TASCHEN or Amazon.com and Amazon.co.uk. Scheduled for release in October/November.

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September 18, 2015

Comments

Interesting looking book. Logos from a time when designers where fascinated with geometric puzzle play. Even more impressive when you think that most of these logos were drawn with india ink onto vellum and cleaned up with a razor blade. My design mentor Ray Wood used to dangle a full ash cigarette in one hand as he fiddled with a pencil getting the flow of a logo curve just right. This sense of solving the logo is still an emotional pleasure that drives me forward and makes me smile when I finally think I’ve gotten one ‘right.’

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