Many big name brands have recently tweaked their logos in a crowd-sourced craze to connect with their customers (think Gap and JCPenney). Seemingly brand owners have devalued the importance of their logos through their adoption of these online easy-do-it-yourself-generic-creativity-generating portals. As a result, web sites like HP’s Logoworks have become thriving businesses.
On the other hand…
Creating a logo that brings enduring value and differentiation to the business enterprise it represents requires deep insight and highly specialized talent and skill.
As our world gets smaller through the technology advances in how humans interact and communicate, logos that are instantly recognized and clearly understood are more important and more valuable than ever.