Loose Leaf

“Loose Leaf is a biannual publication designed to hang on a wall, packaged as a collection of unbound and large-format printed art works.”

Loose Leaf logo

Designed by Manual, it’s a good example of relevancy between the symbol/monogram and the brand name.

Loose Leaf logo

Loose Leaf logo

More info on the Loose Leaf Editions website.

Via Visuelle.

4 responses

  1. Well that’s just nifty. And the humble identity underscores the niftiness. I’m fighting the desire to want the lowercase Ls in the name to have a similar vibe (no bend on the ascender) as the graphic though.

  2. Love the simplicity.
    Love the color.
    Love the typography.
    Love the concept.

    Love the clock in pic1 …
    But I wonder whether it works as bad as the one that hangs on my own office-wall…

  3. “I impressed that they didn’t take the easy way out and make *another* logo with a leaf in it! :P”

    It’s about loose leaf paper. A leaf wouldn’t be the easy way out, it would simply be irrelevant.

    That being said, it is a great concept. Very clever.

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