The Lawn Tennis Association (LTA) governs tennis in Great Britain, the Channel Islands, and the Isle of Man.
“We took the essence of ‘explosive summer tennis’ and brought it to life, with the help of a little liquid nitrogen. British blooms were frozen and shot whilst we captured the footage in super fast exposures. Composed against spectacular shots of star players in action, the campaign brought real energy to our static media spots.”
A NERF gun and an air rifle were BEAR’s weapons of choice.
BEAR also created accompanying logos for each of the four events.
The logos don’t compare to the strength of the photography, and there’s too much going on to create a lasting impression. Judging by BEAR’s portfolio, I get the feeling the client was driving these.
But the flowers. Lovely.