Stoves wanted to involve more pro-British manufacturing people in a committee they had formed to help manage and distribute the design.
Kate Hills of Make it British joined as one of the directors of the non-profit campaign on the proviso that the logo be redesigned.
In June 2013 The Partners were commissioned for the redesign.
Made in Britain logo, by The Partners
“Taking inspiration from the Union Flag, the new marque works as a directional device as well as a logo in its own right and has been designed to work across a range of media, materials and sizes to ensure it can be used by manufacturers of a wide range of products. It has also been designed to be localised by county or region.”
Quoted from britishfamily.co.uk.
The Partners were asked to ensure that a British typeface was used, with the final choice being Phil Garnham’s FS Emeric.
Applications to use the new logo can be made on the member-funded campaign website, with costs split depending on company turnover.
Turnover under £1m per annum = £100 a year membership
Turnover between £1m and £8m = £300 a year membership
Turnover between £8m and £40m = £1000 a year membership
Turnover over £40m = £1500 a year membership
Accreditation is given to businesses selling goods that have been “manufactured or have undergone a final substantial change in Great Britain before sale.”
More info on the Made in Britain Campaign website.
Via Kevin Lan.