“The design purportedly consists of the letter M for Madrid and the number 20 in front of the coloured rings of the Olympics stylised into arches inspired by the Madrid landmark, Puerta de Alcalá.
“But the lettering appears to show “20020,” an effect that has brought much derision in the Spanish press and on social networking sites.”
The design is a result of a national competition, won by 22-year-old Luis Peiret. Here’s the logo (shown below) that Luis designed.
Luis Peiret’s original logo design, via elmundo.es.
Luis picked-up €6,000 for his winning entry, and intended the script to say M20, but according to this report, an agency called TAPSA significantly modified the design by including an incorrect accent on the ‘i’ of Madrid, removing the colour black, and making the logo look like it reads 20020.
Photo of Luis Peiret via ABC.es.
“This is not my logo,” said Peiret.
In a fresh twist, a Madrid company that manufactures gay dolls has claimed the Madrid 2020 logo is a rip-off of its design.
Note the Puerta de Alcalá, and the colours on the heads.
But never mind that. Gays Kelly. Inspired.