Melbourn Squash Club logo

“The original ‘yes’ moment (above)!”

Melbourn Squash Club logo

“More sketches — how abstract could we go?”

Melbourn Squash Club logo

“This sequence formed part of our first presentation, to help the club understand our thinking.”

Melbourn Squash Club logo

“Something that we strongly believe in is being original and visually different, for the right reasons. Here’s the page from our first presentation to help convince the club to avoid crossed rackets and silhouettes.”

Melbourn Squash Club logo

“We worked to simplify the icon further, but we also wanted to retain some of the complexity of our first draft.”

Melbourn Squash Club logo

“The final icon — some of the more simple approaches just lacked the energy of our original thought. We kept much of the complexity of our first draft and opened up the spaces in-between to help visual clarity. The rebounds from the left and right provide a much stronger form. We also put in just a couple of curved sneaky drop shots to break up the rigidity of the lines.”

Melbourn Squash Club logo

“To reflect a true squash match (and for animating the lines), we made sure the icon was formed from 2 continuous lines.”

Melbourn Squash Club logo

“The ‘M’ is used both on it’s own and also as part of a lockup.”

Melbourn Squash Club logo

Melbourn Squash Club logo

The resulting monogram is sharp and jagged — not the most obvious of squash-related traits, and not particularly sweet on the eye — but there’s no denying the distinction it gives the club over its competitors. It’s clearly relevant, too.

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September 13, 2014

Comments

I tweeted about this the other day, this logo is just fantastic! The best logo I’ve seen in a while.

@Ronan – It’s actually Melbourn (without the ‘e’), which is just outside Cambridge, UK. :)

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