The recent Big Ten logo received mixed reviews. Designer Michael Bierut responded.
“Trying to be clever with the math in terms of the name and logo doesn’t seem to be a game that anyone can win.
“Some of the most admired logos out there are quite simple. The previous Big Ten logo, for instance, is relatively straightforward. And there’s nothing simpler than the Nike symbol, which people usually name as an effective logo.”
— MICHAEL BIERUT
According to the Co.Design piece, some armchair quarterbacks are “demanding the Big Ten eliminate the logo and crowdsource the design amongst its college sports enthusiasts.” Oh cringe.