As is customary, “hishi” is pronounced “bishi” when it forms a latter part of a word, hence the combination of “mitsu” and “hishi” reads “mitsubishi.”

Mitsubishi logoPhoto by Toto Ong.

Yataro Iwasaki (1835-1885), the founder of the old Mitsubishi organisation, decided on the three-diamond mark as the emblem for his company. The mark is said to be an arrangement of two family crests; the three-oak-leaf crest of the Yamauchi family, Lords of Tosa, where Yataro was born, and the three-tiered water chestnut crest of the Iwasaki family.

Mitsubishi logo evolution

Mitsubishi companies have secured nearly 5,500 registrations for the three-diamond mark in more than 140 nations.

Info from Mitsubishi.

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March 14, 2014

Comments

Too many details in a logo makes “noise.” Therefore, simple and elegant designs are much better. Just look at Nike’s logo, almost no details but still fantastic. This Mitsubishi logo has the same level of development.

The Mitsubishi logo is one of my all-time favorites and I’ve loved it ever since I was a kid. It led me to Japanese heraldry which is chock full of elegant logos used for centuries by samurai clans on banners and kimonos. Many of those crests influenced Japanese corporate logos today.

The three diamond logo of this company was not produced by anyone who was located in Japan. The real producer is a man who lived in New York. His name is Joseph Kowalczyk who sadly passed away. He was a graphic designer who did not get credit for what he came up with. My family has several papers that were signed by Mitsubishi stating that he designed the three diamonds but because he worked for Mitsubishi they claimed the logo as being their discovery.

The Mitsubishi logo is just the Symbol of the Triceps, which is an ancient symbol for divinity and protection. I doubt the graphic designer did any more than fill in the blank spaces with a fill tool.

I always thought it was for the Mitsubishi airplane company that made the Mitsubishi a6m5 zero or zeke. It had 3 propeller blades which make up that emblem. But that’s what I thought, not saying I’m right.

This is wrong. The person who created this logo was actually Joseph Kowalczyk and we have a contract that says he was the person who came up with the three diamond logo.

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