Moccato is “a coffee club for hardcore coffee lovers.” The company sells tiny coffee pods filled with fresh coffee from local producers. The pods are compatible with Nespresso machines.

The challenge for the designers at Plau in Rio de Janeiro was, “How do we convey apparently clashing concepts — natural yet instant, sustainable yet urban — and change the way people consume coffee through branding, packaging and e-commerce?”

Moccato typeface

Their answer was a custom stencil wordmark (and typeface), a re-interpretation of something traditional within the coffee industry (as seen on the sacks and wooden boxes used for transportation).

Apart from the stencil association, what makes this great for me is that right away you can see coffee beans in the wordmark, and it doesn’t detract from the professionalism.

Moccato logo

In addition to the typeface, Plau designed Moccato’s stationery, packaging, and e-commerce website.

Moccato stationery

Moccato packaging

“The boxes are practical and small — so the consumer can handle and store them easily. Each color relates to a flavor, but the die-cut of the stencil letters is random, which makes the boxes different in every shipment (a fun spelling game to keep in the pantry).”

Moccato packaging

Moccato packaging

Moccato packaging

Moccato packaging

Moccato packaging

Each colour identifies a different flavour.

Moccato website

Moccato website

Credits
Client: Moccato
Studio: Plau
Designers: Rodrigo Saiani, Lucas Campoi, Dominique Kronemberger, Flora de Carvalho
Coders: Dimas Cyriaco, Gustavo Saiani
Photographer: Marcello Cavalcanti

Moccato identity design

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August 14, 2015

Comments

Wow, I really love the stencil typeface which cleverly as well as subtly incorporates shapes of coffee beans in its letters. I appreciate how the studio manages to put together clashing concepts when creating the typeface, packaging and website. I also love the vibrant color scheme!

Branding is challenging when the environment is taken into consideration. As a consumer I have no appreciation or support such packaging/products. As a designer I prefer not to make any comments to encourage continual of such behaviour in today’s world of design and packaging.

Such beautiful branding, the contrast between the black and the rest of the colour palette is striking. I haven’t seen many recent projects posted using stencil typefaces but if more results turn up like this I’m looking forward to seeing it!

I second Sean Jamshidi. The amount of trash the use of Nespresso and similar products generates absolutely horrifies me. How do we, as designers, be more socially and environmentally responsible? We really need to address that.

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