The challenge for the designers at Plau in Rio de Janeiro was, “How do we convey apparently clashing concepts — natural yet instant, sustainable yet urban — and change the way people consume coffee through branding, packaging and e-commerce?”
Their answer was a custom stencil wordmark (and typeface), a re-interpretation of something traditional within the coffee industry (as seen on the sacks and wooden boxes used for transportation).
Apart from the stencil association, what makes this great for me is that right away you can see coffee beans in the wordmark, and it doesn’t detract from the professionalism.
In addition to the typeface, Plau designed Moccato’s stationery, packaging, and e-commerce website.
“The boxes are practical and small — so the consumer can handle and store them easily. Each color relates to a flavor, but the die-cut of the stencil letters is random, which makes the boxes different in every shipment (a fun spelling game to keep in the pantry).”
Each colour identifies a different flavour.