“In our mind it was kind of our safe route. More of an evolution of the previous brand than a total reinvention.”
“We couldn’t work out whether it was horrendous or amazing… Weirdly, no British channel has claimed multicolour yet… We never saw it as a flat print logo, even on billboards it should be built physically, and hinge, and be alive.”
“There was no 4 as such. The inverse space created the 4 with this invisible attraction/repulsion principle.”
Take a closer look at the chosen idea (concept B) on Identity Designed.
Watch the full 20minute video from Glug on Vimeo (update: 2018 — no long available, sorry).
Design by ManvsMachine.