New York-based Gretel were tasked with creating an identity that would connect everything the Netflix brand touches. The result is one of the strongest and most comprehensive identities of recent times.
“Our solution: The Stack, a visual metaphor and an identity system in one. It implies both the infinite, ever-changing catalogue and the custom-curated selections that make up the core of the Netflix service.”
Typefaces used: Gotham Bold, Gotham Book.