Heller, Steven; Helfand, Jessica; Lois, George (2000). Paul Rand. Phaidon Press. p256. NeXT on Wikipedia.
Image courtesy of Paul-Rand.com.
Steve Jobs on working with Rand:
“I asked him if he would come up with a few options, and he said, ‘No, I will solve your problem for you and you will pay me. You don’t have to use the solution. If you want options go talk to other people.'”
Elsewhere on Logo Design Love: