“Once I noted that the letters of the brand name ‘Noji’ could contain each other sequentially, I set myself the appropriately architectural challenge to extract them from a cube. This was to embody the ethos of considered and sustainable simplicity that Noji’s buildings exemplify. No wasted space. No wasted material.”
“A cross section of the final solution then provided the two dimensional letterforms of the brand. What this produced is a bespoke typeface to the Noji brand in which the letterforms have a unique architectural relationship with each other.
“The 2D vector format is being used in stationery, signage, print collateral and blueprints. Its 3D derivation has been made in wood and each year another will be carved, moulded and sculpted from a different architectural material; 3D print, glass, concrete and plastic versions. Precision crafted to exact dimensions we can slot the different versions together in mixed material configurations for interactive sculptures.”
I can imagine it making clients smile when they visit the Noji office.
Via Archive 100.