O2 signage photo by Alex Segre.
“The O2 launch has been the most successful mobile brand launch that Accenture’s ROI group have seen.” [more]
“See what you can do — O2 adopted the phrase in 2002 after changing its name from BT Cellnet.” [more]
“The thinking behind O2 stemmed from the consumer insight that mobile phones are ‘essential for life’. The oxygen-bubbles design built a rapid presence in a market in which growth had slowed, creating differentiation from rivals as well as providing a consistent brand glue across communications.” [more]
What other brands can be identified without the logo?